Data protection

Table of contents

• Introduction and overview
• scope of application
• legal bases
• Contact details of the person responsible
• storage duration
• Rights under the General Data Protection Regulation
• Data transfer to third countries
• security of data processing
• communication
• Order processing contract (AVV)
• cookies
• Web Analytics Introduction
• Email Marketing Introduction
• Social Media Introduction
• Online Marketing Introduction
• Content Delivery Networks Introduction
• Security & Anti Spam
• Payment Provider Introduction
• External online platforms Introduction
• Audio & Video Introduction
• Web design introduction
• Explanation of terms used

Introduction and overview

We have written this data protection declaration (version 05/19/2023-111725926) in order to explain to you in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the person responsible - and that of processors commissioned by us (e.g. providers) - process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We inform you comprehensively about data that we process about you.

Privacy statements usually sound very technical and use legal jargon. This data protection declaration, on the other hand, is intended to describe the most important things as simply and transparently as possible. As far as transparency is conducive, technical terms are explained in a reader-friendly way , links to further information and graphics are providedput to use. We are thus informing you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible if you make the most concise, unclear and legal-technical statements possible, as they are often standard on the Internet when it comes to data protection. I hope that you find the following explanations interesting and informative and that you may find some information that you did not already know.
If you still have questions, we would like to ask you to contact the responsible person named below or in the imprint, to follow the links provided and to look at further information on third-party websites. Our contact details can of course also be found in the imprint.

scope of application

This data protection declaration applies to all personal data processed by us in the company and to all personal data that companies commissioned by us (processors) process. By personal data we mean information within the meaning of Art. 4 No. 1 GDPR such as a person's name, e-mail address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes:

• all online presences (websites, online shops) that we operate
• Social media appearances and email communication
• mobile apps for smartphones and other devices

In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner in the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

legal bases

In the following data protection declaration, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course read this EU General Data Protection Regulation online on EUR-Lex, the gateway to the EU -Legal, see https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 .

We only process your data if at least one of the following conditions applies:

1. Consent (Article 6 Paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose. An example would be storing the data you entered on a contact form.
2. Contract (Article 6 Paragraph 1 lit. b GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a sales contract with you, we need personal information in advance.
3. Legal obligation (Article 6 paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we process your data. For example, we are required by law to keep invoices for accounting purposes. These usually contain personal data.
4. Legitimate interests (Article 6 Paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to be able to operate our website securely and economically. This processing is therefore a legitimate interest.

Other conditions such as the perception of recordings in the public interest and the exercise of public authority as well as the protection of vital interests do not usually apply to us. If such a legal basis should be relevant, it will be shown in the appropriate place.

In addition to the EU regulation, national laws also apply:

• In Austria , this is the federal law for the protection of natural persons with regard to the processing of personal data ( Data Protection Act ), DSG for short .
• In Germany , the Federal Data Protection Act , BDSG for short, applies .

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the person or body responsible below:
NAKED GmbH
Dorfstrasse 36
5101 Bergheim, Salzburg
Austria
Authorized representative: Christoph Fink
E-mail: office@nakedoptics.net

Imprint: https://nakedoptics.net/policies/legal-notice

storage duration

The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products is a general criterion for us. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and provided there is no obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided that we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13 and 14 GDPR, we inform you about the following rights to which you are entitled so that data is processed fairly and transparently:

• According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If this is the case, you have the right to receive a copy of the data and to be informed of the following information:
  • for what purpose we carry out the processing;
  • the categories, i.e. the types of data that are processed;
  • who receives this data and if the data is transferred to third countries, how security can be guaranteed;
  • how long the data is stored;
  • the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
  • that you can complain to a supervisory authority (links to these authorities can be found below);
  • the origin of the data if we did not collect it from you;
  • whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile for you.
• According to Article 16 GDPR, you have the right to have the data corrected, which means that we must correct data if you find any errors.
• According to Article 17 GDPR, you have the right to erasure ("right to be forgotten"), which specifically means that you can request the erasure of your data.
• According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it further.
• According to Article 20 GDPR, you have the right to data portability, which means that we can provide you with your data in a common format upon request.
• According to Article 21 GDPR, you have a right of objection, which, after enforcement, will result in a change in processing.
  • If the processing of your data is based on Article 6 Paragraph 1 Letter e (public interest, exercise of official authority) or Article 6 Paragraph 1 Letter f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
  • If data is used to operate direct advertising, you can object to this type of data processing at any time. We may no longer use your data for direct marketing after this.
  • If data is used to operate profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling after this.
• According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).
• According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: you have rights - do not hesitate to contact the responsible person listed above!

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. This is the data protection authority for Austria, whose website can be found at https://www.dsb.gv.at/ . In Germany there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) . The following local data protection authority is responsible for our company:

Austria Data Protection Authority

Director: Mag. Andrea Jelinek
Address: Barichgasse 40-42, 1030 Vienna
Telephone number: +43 1 52 152-0
Email address: dsb@dsb.gv.at
Website: https://www.dsb.gv.at/

Data transfer to third countries

We only transfer or process data to countries outside the EU (third countries) if you agree to this processing, this is required by law or is contractually necessary and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason that we have data processed in third countries. The processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously. In addition, US government authorities may have access to individual data. In addition, it may happen that collected data is linked to data from other services from the same provider, provided you have a corresponding user account. If possible, we try to use server locations within the EU, if this is offered.

We will inform you in more detail about data transfer to third countries at the appropriate points in this data protection declaration, if this applies.

security of data processing

In order to protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymise personal data. In this way, we make it as difficult as possible for third parties to infer personal information from our data.

Art. 25 GDPR speaks here of “data protection through technology design and through data protection-friendly default settings” and means that one always thinks of security and corresponding security both with software (e.g. forms) and hardware (e.g. access to the server room). measures. If necessary, we will go into specific measures below.

TLS encryption with https

TLS, encryption and https all sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transmit data securely on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured - nobody can "eavesdrop".

We have thus introduced an additional security layer and comply with data protection through technology design ( Article 25 Paragraph 1 GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this protection for data transmission by the small lock symbol in the top left of the browser, to the left of the Internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend a Google search for "Hypertext Transfer Protocol Secure wiki" to get good links to further information.

communication

If you contact us and communicate by telephone, e-mail or online form, personal data may be processed.

The data will be processed for the handling and processing of your question and the related business transaction. The data is stored for as long as the law requires.

Affected people

All those who seek contact with us via the communication channels provided by us are affected by the processes mentioned.

phone

If you call us, the call data will be stored pseudonymously on the respective end device and with the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and saved to answer enquiries. The data will be deleted as soon as the business case has ended and legal requirements permit.

e-mail

If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,...) and data is stored on the e-mail server. The data will be deleted as soon as the business case has ended and legal requirements permit.

online forms

If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to an e-mail address from us. The data will be deleted as soon as the business case has ended and legal requirements permit.

legal bases

The processing of the data is based on the following legal bases:

• Article 6 paragraph 1 lit.
• Article 6(1)(b) GDPR (contract): There is a need to fulfill a contract with you or a processor, e.g. B. the telephone provider or we need the data for pre-contractual activities, such. B. the preparation of an offer, process;
• Article 6 paragraph 1 lit. f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional framework. These are certain technical facilities such. E-mail programs, exchange servers and mobile phone operators are necessary in order to be able to communicate efficiently.

Order processing contract (AVV)

In this section we would like to explain what a data processing agreement is and why it is needed. Because the word "order processing contract" is quite a tongue twister, we will often only use the acronym AVV here in the text. Like most companies, we do not work alone, but also use the services of other companies or individuals ourselves. By involving various companies or service providers, we may pass on personal data for processing. These partners then act as processors with whom we conclude a contract, the so-called data processing contract (AVV). The most important thing for you to know is

Who are processors?

As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. More precisely and according to the GDPR definition: any natural or legal person, authority, institution or other body that processes personal data on our behalf is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

To make the terminology easier to understand, here is an overview of the three roles in the GDPR:

Affected party  (you as a customer or interested party) → person responsible (we as a company and client) → processor (service providers such as web hosts or cloud providers)

Content of an order processing contract

As already mentioned above, we have concluded an AVV with our partners who act as processors. First and foremost, it states that the processor processes the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, although in this context the electronic conclusion of the contract is also considered “in writing”. The processing of personal data only takes place on the basis of the contract. The contract must contain the following:

• Binding to us as responsible
• Obligations and rights of the controller
• Categories of data subjects
• Type of personal data
• Type and purpose of data processing
• Subject and duration of data processing
• Place of execution of the data processing

Furthermore, the contract contains all the obligations of the processor. The most important obligations are:

• Measures to ensure data security
• take possible technical and organizational measures to protect the rights of the data subject
• to keep a data processing register
• to cooperate with the data protection supervisory authority upon request
• carry out a risk analysis in relation to the personal data received
• Sub-processors may only be commissioned with the written consent of the person responsible

You can see what such an AVV looks like at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html . A sample contract is presented here.

cookies

What are cookies?

Our website uses HTTP cookies to store user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is basically the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to the cookies, our website knows who you are and offers you the settings you are used to. In some browsers each cookie has its own file, in others such as Firefox all cookies are stored in a single file.

The graphic below shows a possible interaction between a web browser such as B. Chrome and the web server. The web browser requests a website and receives a cookie from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, since each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ga
Value:  GA1.2.1326744211.152111725926-9
Purpose: Differentiation of website visitors
Expiry date:  after 2 years

A browser should be able to support these minimum sizes:

• At least 4096 bytes per cookie
• At least 50 cookies per domain
• At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed if a user puts a product in the shopping cart, then continues surfing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart, even if the user closes their browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeting cookies
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to provide the user with individually tailored advertising. This can be very useful, but also very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course this decision is also stored in a cookie.

If you want to know more about cookies and don't shy away from technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265 , the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism” .

Purpose of processing via cookies

The purpose ultimately depends on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie.

Which data are processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the following data protection declaration.

Storage duration of cookies

The storage period depends on the respective cookie and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

You can also influence the storage period yourself. You can manually delete all cookies at any time via your browser (see also "Right of objection" below). Furthermore, cookies that are based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of storage remains unaffected until then.

Right to object - how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting or deactivating cookies or only partially allowing them. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Clear cookies to remove data websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. The procedure differs depending on the browser. It is best to look for the instructions in Google with the search term “Delete cookies Chrome” or “Deactivate cookies Chrome” in the case of a Chrome browser.

legal basis

The so-called “Cookie Guidelines” have been in place since 2009. It states that the storage of cookies requires your consent (Article 6 (1) (a) GDPR). Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

For cookies that are absolutely necessary, even if no consent has been given, there are legitimate interests (Article 6 Para. 1 lit. f GDPR), which in most cases are of an economic nature. We want to provide visitors to our website with a pleasant user experience and certain cookies are often strictly necessary for this.

If cookies that are not absolutely necessary are used, this will only happen with your consent. In this respect, the legal basis is Article 6 (1) (a) GDPR.

In the following sections you will be informed in more detail about the use of cookies if the software used uses cookies.

Web Analytics Introduction

What is web analytics?

We use software on our website to evaluate the behavior of website visitors, referred to as web analytics or web analysis. In doing so, data is collected, which the respective analytical tool provider (also called tracking tool) stores, manages and processes. With the help of the data, analyzes of user behavior on our website are made and made available to us as the website operator. In addition, most tools offer various test options. For example, we can test which offers or content are best received by our visitors. For this we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures,

Why do we run web analytics?

With our website we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. In order to achieve this goal, on the one hand we want to offer the best and most interesting offer and on the other hand we want to make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimize the website and thus adapt it to your needs, interests and wishes in the best possible way.

Which data are processed?

Which data is stored exactly depends of course on the analysis tools used. As a rule, however, what is stored is, for example, what content you view on our website, which buttons or links you click on, when you call up a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use Visit the website or what computer system you are using. If you agree that location data may also be collected, these can also be processed by the web analysis tool provider.

Your IP address will also be saved. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored in pseudonymised form (i.e. in an unrecognizable and shortened form). For the purposes of testing, web analysis and web optimization, no direct data such as your name, age, address or e-mail address is stored. All of this data, if collected, is stored pseudonymised. This way you cannot be identified as a person.

The following example schematically shows how Google Analytics works as an example for client-based web tracking with Java Script code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, other cookies can store data for several years.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, such as in the case of accounting, this storage period can also be exceeded.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

legal basis

The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Article 6 Paragraph 1 lit.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of web analytics, we can identify errors on the website, identify attacks and improve profitability. The legal basis for this is Article 6 (1) (f) GDPR (legitimate interests) . However, we only use the tools if you have given your consent.

As web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.

Information on special web analytics tools, if available, can be found in the following sections.

Facebook Conversions API Privacy Policy

We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. The company Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European area.

Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing terms, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

You can find out more about the data processed by using the Facebook Conversions API in the privacy policy at https://www.facebook.com/about/privacy .

Google Analytics Privacy Policy

What is Google Analytics?

We use the Google Analytics (GA) analysis tracking tool from the American company Google Inc. on our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

Google Analytics is a tracking tool used to analyze traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports on your user behavior. These reports may include the following:

• Target group reports: With target group reports, we get to know our users better and know more precisely who is interested in our service.
• Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
• Acquisition Reports: Acquisition reports provide us with helpful information on how to attract more people to our service.
• Behavior Reports: Here we learn how you interact with our website. We can understand which path you take on our site and which links you click on.
• Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports enable us to learn more about how our marketing measures are resonating with you. This is how we want to increase our conversion rate.
• Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who care.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.

In order to be able to analyze our website with Google Analytics, a property ID must be included in the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is the default. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.

Identifiers such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are any type of action you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not pass on Google Analytics data unless we as the website operator authorize this. Exceptions may arise if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152111725926-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152111725926-1
Purpose:  The cookie is also used to distinguish between website visitors.
Expiry date:  after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: no information
Purpose: The cookie has a token with which a user ID can be retrieved from the AMP client ID service. Other possible values ​​indicate an opt-out, a request, or an error.
Expiry date:  after 30 seconds to a year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1
Purpose: Like _gat_gtag_UA_<property-id>, the cookie is used to throttle the request rate.
Expiry date:  after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date:  after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser.
Expiry date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came from on our website. That could have been another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Note:  This list cannot claim to be complete, since Google is constantly changing the choice of its cookies.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. This is how we get information about where you are on our site.

Session duration: Google defines the session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate : A bounce is when you only view one page on our website and then leave our website again.

Account creation: If you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also referred to as IP location determination.

Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.

Source of origin: Google Analytics or we are of course also interested in which website or which advertisement you came to our site from.

Other data are contact details, any ratings, playing media (e.g. if you play a video on our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed their servers all over the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/locations/?hl=de

Your data is distributed across different physical media. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data center has emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is fixed at 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months.

With Universal Analytics properties, Google Analytics has a standardized retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options available for this:

• Deletion after 14 months
• Deletion after 26 months
• Deletion after 38 months
• Deletion after 50 months
• No automatic deletion

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period of time chosen by us. In this case, the retention period will be reset each time you visit our website again within the specified period.

When the specified period has expired, the data will be deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can prevent Google Analytics from using your data by using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download and install the browser add-on from https://tools.google.com/dlpage/gaoptout?hl=de . Please note that this add-on only disables data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the corresponding links to the instructions for the most popular browsers under the “Cookies” section.

legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Article 6 Paragraph 1 lit.

In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Analytics, we can identify errors on the website, identify attacks and improve profitability. The legal basis for this is Article 6 (1) (f) GDPR (legitimate interests) . However, we only use Google Analytics if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ .

We hope we were able to give you an understanding of the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/ 6004245?hl=de .

Order processing contract (AVV) Google Analytics

We have concluded an order processing contract (AVV) with Google in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can read about exactly what an AVV is and, above all, what must be contained in an AVV in our general section "Order Processing Agreement (AVV)".

This contract is required by law because Google processes personal data on our behalf. This clarifies that Google may only process data that you receive from us according to our instructions and must comply with the GDPR. You can find the link to the order data processing conditions at https://business.safety.google/intl/de/adsprocessorterms/

Google Analytics reports on demographics and interests

We have activated the functions for advertising reports in Google Analytics. The Demographics and Interests reports include information about age, gender, and interests. This enables us to get a better picture of our users without being able to assign this data to individual persons. You can find out more about the advertising functions at  https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad .

You can end the use of the activities and information from your Google account under “Advertising settings” at https://adssettings.google.com/authenticated by checking the box.

Google Analytics IP anonymization

We have implemented Google Analytics IP address anonymization on this website. This function was developed by Google so that this website can comply with applicable data protection regulations and recommendations from local data protection authorities if they prohibit the storage of the full IP address. The IP is anonymized or masked as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

You can find more information on IP anonymization at  https://support.google.com/analytics/answer/2763052?hl=de .

Pinterest Web Analytics Privacy Policy

We use Pinterest Web Analytics, a web analysis program, on our website. The service provider is the American company Pinterest Inc. The company also has an Irish registered office at Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

Pinterest also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Pinterest uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Pinterest undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More information about the standard contractual clauses at Pinterest can be found at https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eea .

You can find out more about the data processed by using Pinterest Web Analytics in the entire privacy policy at https://policy.pinterest.com/de/privacy-policy .

TikTok Pixel Privacy Policy

We use TikTok Pixel, a conversion tracking tool for advertisers, on our website. The service provider is the Chinese company TikTok. The company TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland) is responsible for the European area.

TikTok also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

TikTok uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, TikTok undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find out more about the standard contractual clauses and the data processed by using TikTok Pixel in the privacy policy at https://www.tiktok.com/legal/privacy-policy-eea?lang=de or https: //ads.tiktok.com/i18n/official/policy/controller-to-controller .

Email Marketing Introduction

What is email marketing?

In order to always keep you up to date, we also use the possibility of e-mail marketing. If you have agreed to receive our e-mails or newsletters, your data will also be processed and stored. Email marketing is a subset of online marketing. This involves sending news or general information about a company, product or service via email to a specific group of people who are interested in it.

If you want to take part in our e-mail marketing (usually via newsletter), you usually just have to register with your e-mail address. To do this, fill out an online form and send it off. However, it can also happen that we ask you for your title and your name so that we can also write to you personally.

Basically, registering for newsletters works with the help of the so-called “double opt-in procedure”. After you have registered for our newsletter on our website, you will receive an e-mail confirming your subscription to the newsletter. This ensures that you own the e-mail address and that no one has signed up with someone else's e-mail address. We or a notification tool used by us logs every single registration. This is necessary so that we can also prove the legally correct registration process. As a rule, the time of registration, the time of registration confirmation and your IP address are saved. In addition, it is also logged if you make changes to your stored data.

Why do we use email marketing?

Of course, we want to stay in touch with you and always present you with the most important news about our company. Among other things, we use e-mail marketing – often just referred to as “newsletter” – as an essential part of our online marketing. If you consent to this or it is permitted by law, we will send you newsletters, system emails or other notifications by email. When we use the term "newsletter" in the following text, we mean mainly e-mails that are sent regularly. Of course we don't want to bother you in any way with our newsletter. That's why we always try to offer only relevant and interesting content. For example, you can find out more about our company, our services or products. As we continue to improve our offerings, You can always find out via our newsletter when there is news or when we are currently offering special, lucrative promotions. If we commission a service provider who offers a professional sending tool for our e-mail marketing, we do this in order to be able to offer you fast and secure newsletters. The purpose of our e-mail marketing is basically to inform you about new offers and also to get closer to our business goals.

Which data are processed?

If you become a subscriber to our newsletter through our website, you confirm membership in an email list by email. In addition to your IP address and e-mail address, your title, your name, your address and your telephone number can also be saved. However, only if you agree to this data storage. The data marked as such are necessary so that you can participate in the service offered. Providing this information is voluntary, but not providing it will result in you not being able to use the service. In addition, information about your device or your preferred content can be stored on our website. For more information about how we store data when you visit a website, see the Automatic Data Storage section. We record your declaration of consent,

Duration of data processing

If you remove your e-mail address from our e-mail/newsletter distribution list, we may store your address for up to three years on the basis of our legitimate interests so that we can still prove your consent at the time. We may only process this data if we have to defend ourselves against any claims.

However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you object to the consent permanently, we reserve the right to save your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course keep your e-mail address.

Right to object

You have the option to cancel your subscription to the newsletter at any time. All you have to do is revoke your consent to registering for the newsletter. This normally only takes a few seconds or one or two clicks. Most of the time you will find a link at the end of each email to unsubscribe from the newsletter. If you really cannot find the link in the newsletter, please contact us by email and we will immediately cancel your newsletter subscription.

legal basis

Our newsletter is sent on the basis of your consent (Article 6 (1) (a) GDPR). This means that we may only send you a newsletter if you have previously actively registered for it. If necessary, we can also send you advertising messages if you have become our customer and have not objected to the use of your e-mail address for direct advertising.

Information on special e-mail marketing services and how they process personal data can be found - if available - in the following sections.

Social Media Introduction

What is social media?

In addition to our website, we are also active on various social media platforms. Data from users can be processed so that we can specifically address users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click on a so-called social button on our website and are forwarded directly to our social media presence. So-called social media or social media refers to websites and apps through which registered members can produce content, exchange content openly or in certain groups and network with other members.

Why do we use social media?

For years, social media platforms have been where people communicate and connect online. With our social media appearances, we can bring our products and services closer to interested parties. The social media elements integrated into our website help you to be able to switch to our social media content quickly and without complications.

The data that is stored and processed as a result of your use of a social media channel is primarily intended to be able to carry out web analyses. The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw appropriate conclusions about your interests and so-called user profiles can be created. It is also possible for the platforms to present you with customized advertisements. In most cases, cookies are set in your browser for this purpose, which store data on your usage behavior.

We generally assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has decided that in certain cases the operator of the social media platform can be jointly responsible with us within the meaning of Art. 26 DSGVO. If this is the case, we will point this out separately and work on the basis of a relevant agreement. The essence of the agreement is then reproduced below for the platform concerned.

Please note that when using the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may not be able to claim or enforce your rights in relation to your personal data as easily.

Which data are processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as telephone numbers, e-mail addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the visited social media channel and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers' servers. This means that only the providers have access to the data and can give you the right information or make changes.

If you want to know exactly what data is stored and processed by the social media providers and how you can object to data processing, you should carefully read the company's data protection declaration. Even if you have questions about data storage and data processing or want to assert corresponding rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. Customer data that is compared with your own user data will be deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, such as in the case of accounting, this storage period can also be exceeded.

Right to object

You also have the right and the ability to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

Since cookies can be used with social media tools, we also recommend our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.

legal basis

If you have agreed that your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR) . In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) if you have given your consent.stored and processed in a fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

Information on special social media platforms - if available - can be found in the following sections.

Facebook Privacy Policy

What are Facebook tools?

We use selected Facebook tools on our website. Facebook is a social media network of the company Meta Platforms Inc. or for the European area of ​​the company Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. These tools allow us to offer you and people who are interested in our products and services the best possible offer.

If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. responsible for. Facebook is solely responsible for the further processing of this data. Our joint commitments have also been set out in a publicly available agreement at https://www.facebook.com/legal/controller_addendumanchored. This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you address the question to us, we are obliged to forward it to Facebook.

Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we decided to just call them Facebook tools. These include, among others:

• Facebook pixel
• social plug-ins (such as the "Like" or "Share" button)
• Facebook login
• Account Kit
• APIs (programming interface)
• SDKs (collection of programming tools)
• Platform Integrations
• plugins
• codes
• specifications
• documentations
• Technologies and Services

Through these tools, Facebook expands its services and has the ability to receive information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. In order to be able to show users appropriate advertising, however, Facebook needs information about people's wishes and needs. Information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the effect of our advertising campaigns. Furthermore, through analyzes we get a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to match the data with the data it has from you (if you are a Facebook member). Before customer data is transmitted to Facebook, so-called "hashing" takes place. This means that a data set of any size is transformed into a character string. This is also used to encrypt data.

In addition to the contact data, "event data" is also transmitted. "Event data" means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. "Event data" may also be linked to contact information. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again.

In order to be able to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected by Facebook in a different way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transmitted to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. You can also find general information about the use of Facebook cookies athttps://www.facebook.com/policies/cookies .

How long and where is the data stored?

In principle, Facebook stores data until it is no longer required for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.

The data will only be completely deleted if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) Click Settings on the right side of Facebook.

2) Then click on "Your Facebook information" in the left column.

3) Now click “Deactivation and Deletion”.

4) Now select “Delete Account” and then click “Next and Delete Account”

5) Now enter your password, click on "Next" and then on "Delete Account"

The data that Facebook receives via our site is stored, among other things, via cookies (e.g. in the case of social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. Under the "Cookies" section you will find the relevant links to the relevant instructions for the most popular browsers.

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not.

legal basis

If you have agreed that your data can be processed and stored by integrated Facebook tools, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR) . In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR)stored and processed in a fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult Facebook's privacy policy or cookie policy.

Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing terms, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

We hope we have given you the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines at https://www.facebook.com/about/privacy/update .

Instagram Privacy Policy

What is Instagram?

We have integrated Instagram functions on our website. Instagram is a social media platform operated by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. If you call up web pages on our website that have an integrated Instagram function, data will be transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.

In the following we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram is owned by Meta Platforms Inc., we get our information from the Instagram policies on the one hand, but also from the Meta Privacy Policy on the other.

Instagram is one of the most well-known social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many users casually call the platform), edit them with various filters and also share them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really taken off in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. Therefore, a varied preparation of our content is a matter of course for us. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. In this way, our advertisements only get to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.

What data is stored by Instagram?

When you come across one of our pages that has Instagram features (such as Instagram images or plugins) built in, your browser automatically connects to Instagram's servers. Data is sent to Instagram, stored and processed. This is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is the case with Instagram as well. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if it has been "hashed" beforehand. Hashing means converting a record into a string. This allows you to encrypt the contact data. In addition, the “event data” mentioned above are also transmitted. Facebook – and consequently also Instagram – understands “event data” to be data about your user behavior. It can also happen that contact data is combined with event data. The contact data collected will be compared with the data that Instagram already has from you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing works the same on Instagram as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com , Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or made anonymous again after 90 days at the latest (after comparison). Although we have dealt intensively with Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

In the following we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. Of course, if you are logged in to Instagram, significantly more cookies will be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose:  This cookie is set with high probability for security reasons to prevent falsification of requests. However, we could not find out more precisely.
Expiry date: after one year

Name: mid
Value: “”
Purpose: Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie defines a unique user ID.
Expiry date: after the end of the session

Name: fbsr_111725926124024
Value: no information
Purpose:  This cookie stores the log-in request for users of the Instagram app. Expiry date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session

Name: urlgen
Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe111725926”
Purpose: This cookie is used for Instagram marketing purposes.
Expiry date: after the end of the session

Note: We cannot claim completeness here. Which cookies are set in the individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between the Facebook companies with external partners and with people you connect with around the world. Data processing is carried out in compliance with our own data policy. For security reasons, among other things, your data is distributed across the world on Facebook servers. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, transferability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely erase your data on Instagram, you need to permanently delete your Instagram account.

And this is how the Instagram account deletion works:

First, open the Instagram app. On your profile page, go down and click on "Help Center". You are now on the company's website. On the webpage, click "Manage Account" and then click "Delete Your Account".

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and consequently will not be deleted.

As already mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Management always works a bit differently depending on your browser. Under the "Cookies" section you will find the relevant links to the relevant instructions for the most popular browsers.

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

legal basis

If you have agreed that your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR) . In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR)stored and processed in a fast and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

Instagram and Facebook also process data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Facebook to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://germany.representation.ec.europa.eu/index_de .

We have tried to give you the most important information about data processing by Instagram. You can learn more about Instagram's data policies at https://help.instagram.com/519522125107875 .

Pinterest Privacy Policy

What is Pinterest?

On our website we use buttons and widgets from the social media network Pinterest, from Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA. For the European area, the Irish company Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) responsible for all data protection-related aspects.

Pinterest is a social network that specializes in graphics or photographs. The name is made up of the two words "pin" and "interest". Users can exchange information about various hobbies and interests via Pinterest and view the respective profiles with pictures openly or in defined groups.

Why do we use Pinterest?

Pinterest has been around for a few years now and this social media platform is still one of the most visited and valued platforms. Pinterest is particularly suitable for our industry because the platform is primarily known for beautiful and interesting pictures. That is why we are of course also represented on Pinterest and want to present our content appropriately away from our website. The data collected can also be used for advertising purposes, so that we can show advertising messages to precisely those people who are interested in our services or products.

What data does Pinterest process?

So-called log data can be stored. This includes information about your browser, IP address, the address of our website and the activities carried out on it (for example if you click the save or pin button), search histories, date and time of the request and cookie and device data. If you interact with an embedded Pinterest function, cookies that store various data can also be set in your browser. Most of the time, the above log data, language preferences and clickstream data are stored in cookies. Pinterest understands clickstream data as information about your website behavior.

If you have a Pinterest account yourself and are logged in, the information collected through our site may be added to your account and used for advertising purposes. If you interact with our integrated Pinterest functions, you will usually be redirected to the Pinterest page. Here you can see a sample selection of cookies that are then set in your browser.

Name: _auth
Value: 0
Purpose: The cookie is used for authentication. For example, a value such as your “username” can be stored in it. Expiry date: after one year

Name: _pinterest_referrer
Value: 1
Purpose: The cookie stores that you reached Pinterest via our website. So the URL of our website is saved.
Expiry date: after the end of the session

Name: _pinterest_sess
Value: …9HRHZvVE0rQlUxdG89
Purpose: The cookie is used to log in to Pinterest and contains user IDs, authentication tokens and timestamps. Expiry date: after one year

Name: _routing_id
Value: “8d850ddd-4fb8-499c-961c-77efae9d4065111725926-8”
Purpose: The cookie contains an assigned value that is used to identify a specific routing destination. Expiry date: after one day

Name: cm_sub
Value: denied
Purpose: This cookie stores a user ID and timestamp. Expiry date: after one year

Name: csrftoken
Value: 9e49145c82a93d34fd933b0fd8446165111725926-1
Purpose: This cookie is set with high probability for security reasons to prevent falsification of requests. However, we could not find out more precisely. Expiry date: after one year

Name: sessionFunnelEventLogged
Value: 1
Purpose: We have not yet been able to find out any further information on this cookie. Expiry date: after one day

How long and where is the data stored?

Pinterest generally stores the collected data until it is no longer needed for the purposes of the company. As soon as data storage is no longer necessary, for example to comply with legal regulations, the data will either be deleted or made anonymous so that you can no longer be identified as a person. The data can also be stored on American servers.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers such as Pinterest at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

Since cookies can be used for embedded Pinterest elements, we also recommend our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.

legal basis

If you have agreed that your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR) . In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR)stored and processed in a fast and good communication with you or other customers and business partners. However, we only use the tool if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

Pinterest also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Pinterest uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Pinterest undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

More information about the standard contractual clauses at Pinterest can be found at https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eea .

We have tried to give you the most important information about data processing by Pinterest. You can find out more about Pinterest's data policies at https://policy.pinterest.com/de/privacy-policy .

TikTok Privacy Policy

We also use TikTok, a social media and video channel. The service provider is the Chinese company Beijing Bytedance Technology Ltd. The Irish company TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, is responsible for the European area.

TikTok also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

TikTok uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, TikTok undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find out more about the standard contractual clauses and the data processed by using TikTok Pixel in the privacy policy at https://www.tiktok.com/legal/privacy-policy-eea?lang=de  or https: //ads.tiktok.com/i18n/official/policy/controller-to-controller .

Online Marketing Introduction

What is online marketing?

Online marketing refers to all measures that are carried out online in order to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people's attention to our website. In order to be able to show our offer to many interested people, we do online marketing. Most of the time it is online advertising, content marketing or search engine optimization. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. On the one hand, the data helps us to show our content only to those people who are interested in it and, on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in what we have to offer. We are aware that this is not possible without conscious measures. That's why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and, in addition, always provide suggestions for improvement via data. This allows us to target our campaigns more precisely to our target group. The purpose of these online marketing tools is ultimately to optimize our offer.

Which data are processed?

So that our online marketing works and the success of the measures can be measured, user profiles are created and data is stored, for example, in cookies (small text files). With the help of this data, we can not only place advertising in the classic way, but also display our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and collect and store data from you accordingly. The named cookies store, for example, which web pages you visited on our website, how long you viewed these pages, which links or buttons you clicked or from which website you came to us. In addition, technical information can also be stored. For example, your IP address, which browser you use, which device you use to visit our website or the time when you accessed our website and when you left it again. If you have agreed that we may also determine your location, we can also store and process this.

Your IP address will be stored in pseudonymised form (i.e. abbreviated). Unique data that directly identifies you as a person, such as your name, address or email address, is only stored in a pseudonymised form as part of the advertising and online marketing process. So we cannot identify you as a person, we have only stored the pseudonymised, stored information in the user profiles.

The cookies may also be deployed, analyzed and used for advertising purposes on other websites that work with the same advertising tools. The data can then also be stored on the servers of the advertising tool providers.

In exceptional cases, unique data (name, e-mail address, etc.) can also be stored in the user profile. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network connects previously received data with the user profile.

With all the advertising tools we use that store data from you on their servers, we only ever receive summarized information and never data that makes you identifiable as an individual. The data only show how well set advertising measures worked. For example, we can see what actions have persuaded you or other users to come to our website and purchase a service or product there. Based on the analyzes we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are already deleted after leaving the website, others can be stored in your browser for several years. The respective data protection declarations of the individual providers usually provide you with precise information about the individual cookies that the provider uses.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. The lawfulness of the processing up to the revocation remains unaffected.

Since cookies can usually be used with online marketing tools, we also recommend our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.

legal basis

If you have consented to the use of third-party providers, the legal basis for the relevant data processing is this consent. According to Article 6 Paragraph 1 lit.

We also have a legitimate interest in measuring online marketing measures in an anonymous form in order to use the data obtained to optimize our offer and our measures. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests) . However, we only use the tools if you have given your consent.

Information on special online marketing tools - if available - can be found in the following sections.

Microsoft Advertising Privacy Policy

What is Microsoft Advertising?

For our online marketing measures, we also use the Microsoft Advertising advertising program from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. With the help of Microsoft Advertising we want to draw the attention of many people to the high quality of our products and/or services. For this we use a technology (conversion tracking tool) from Microsoft on our website, which also stores data from you. In this data protection declaration we go into more detail about this service, show you which data is stored, managed and processed and how you can prevent this data storage.

You may be more familiar with Microsoft Advertising by its former name "Bing Ads". This is an advertising program from Microsoft that is based on a pay-per-click system. This means advertisers can place ads across the Bing and Yahoo! Place and pay only when a user clicks on the ad.

Why do we use Microsoft Advertising?

We are convinced of our offers and of course we want to present them to a broad public. With Microsoft Advertising, we can bring our products or services closer to exactly those people who are really interested in them. We want to present our products not only on the famous search engine Google, but also on Bing and Yahoo! With Microsoft Advertising, we also have the option of placing ads in the so-called "Microsoft Audience Network". For example, we can also place advertisements on LinkedIn. Through conversion tracking, we learn, for example, which advertisement you used to find us, which sub-pages you particularly like and what actions you take on our website. With this data we can improve our website,

What data does Microsoft Advertising store?

We have integrated a conversion tracking tag (i.e. a small code snippet) from Microsoft Advertising into our website. This is the so-called Universal Event Tracking (UET) tag. If you come to our website via a Microsoft advertisement, we can use this tracking tool to find out more about your user behavior on our website. For example, we learn about which keyword or ad you came to us from, what you click on on our website, how many people visit our website via Microsoft Ads and how long you stay on our website. All of this data relates to user behavior and not to personal data. We therefore only receive data or evaluations of your web behavior, but no personal information. Microsoft uses the data to optimize your own advertising offer and other services. If you have a Microsoft account yourself, the data collected can be linked to your account. It is also possible that Microsoft recognizes and stores your IP address. In order to save all this data on your user behavior, the following cookie is set in your browser after you have come to our website via a Microsoft ad:

Name: MUIDB
Value: 08A53CA3313F6255044C307E353F61CD
Purpose: This cookie is set by our embedded Microsoft tag (UET tag) and is used for synchronization across different Microsoft websites. This allows users to be recognized across different domains.
Expiry date: after one year

However, if you reach our website via a Bing ad, other cookies may also be set in your browser. Here we show you a selection of other cookies:

Name: ABDEF
Value: V=0&ABDV=0&MRNB=1594294373452&MRB=0111725926-7
Purpose: We were not able to find out any more detailed information about this cookie.
Expiry date: after one year

Name: SRCHD
Value: AF=NOFORM
Purpose: This cookie is responsible for the functionality of the tracking and the website.
Expiry date: after one year

Name: SRCHHPGUSR
Value: WTS=63729889193&HV=1594294374&CW=1920&CH=937&DPR=1&UTC=120&DM=0 Purpose
: This cookie tracks and stores your user behavior on our website and the interaction of the Bing Map interface.
Expiry date: after one year

Name: SRCHUID
Value: V=2&GUID=157B20CCF36A43F3A4AE9790346EB7A7&dmnchg=1
Purpose: This cookie tracks and stores your user behavior on our website and the interaction of the Bing Map API.
Expiry date: after one year

Name: _EDGE_S
Value: mkt=de-at&SID=2EE7002D956A61511D280F2F9474607111725926-2
Purpose: This cookie collects and stores your user behavior across multiple websites. The aim of targeting is to better adapt the advertising measures to the interests of our target group.
Expiry date: after the end of the browser session

Name: _SS
Value: SID=2EE7002D956A61511D280F2F94746077111725926-9
Purpose : This cookie is used, among other things, to recognize how you as a user accessed our website. In other words, which advertisement led you to our website.
Expiry date: after one year

How long and where is the data stored?

We have no influence on how Microsoft uses the collected user data. Microsoft has its own servers in operation worldwide. Most are located in the United States and therefore your data may also be stored, managed and processed on the American servers. Microsoft stores data (especially personal data) for as long as it is necessary to provide its services or products or for legal purposes. Microsoft also mentions that the actual retention period varies greatly and depends on the product in question.

For search queries via Bing, Microsoft deletes your saved search queries after 6 months by deleting your IP address. Cookie IDs that are generated via the MUID cookie, for example, are made unrecognizable after 18 months.

How can I delete my data or prevent data storage?

You have the option of not participating in Microsoft Ads conversion tracking at any time. If you do not want interest-based ads from Microsoft Advertising to be displayed to you, you can switch off this function at https://account.microsoft.com/privacy/ad-settings/signedout . You can also deactivate, manage or delete all cookies in your browser. Each browser works a little differently. Under the "Cookies" section you will find the relevant links to the relevant instructions for the most popular browsers.

legal basis

If you have consented to the use of Microsoft Advertising, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 lit.

We also have a legitimate interest in using Microsoft Advertising to optimize our online service and our marketing efforts. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests) . However, we only use Microsoft Advertising if you have given your consent.

Microsoft also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Microsoft uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Microsoft undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find more information about the Standard Contractual Clauses at Microsoft at https://learn.microsoft.com/en-us/compliance/regulatory/offering-eu-model-clauses

We hope to have given you an overview of data processing through conversion tracking by Microsoft Ads. Of course, it is always possible that Microsoft's privacy policy will change. For more information and to stay up to date, we also recommend Microsoft's privacy policy at https://privacy.microsoft.com/de-de/privacystatement .

Content Delivery Networks Introduction

What is a Content Delivery Network?

We use a so-called content delivery network on our website. Most of the time, such a network is just called a CDN. A CDN helps us load our website quickly and smoothly, no matter your location. Your personal data will also be stored, managed and processed on the servers of the CDN provider used. In the following, we will go into more general detail about the service and its data processing. You can find detailed information about the handling of your data in the respective data protection declaration of the provider.

Each Content Delivery Network (CDN) is a network of regionally distributed servers, all connected to each other via the Internet. Content from websites (especially very large files) can be delivered quickly and smoothly via this network, even during large peak loads. For this purpose, the CDN creates a copy of our website on your servers. Since these servers are distributed worldwide, the website can be delivered quickly. The data transfer to your browser is therefore significantly shortened by the CDN.

Why do we use a content delivery network for our website?

A fast loading website is part of our service. Of course, we know how annoying it is when a website loads at a snail's pace. Most of the time you even lose patience and run away before the website is fully loaded. Of course we want to avoid that. Therefore, a fast-loading website is a matter of course for our website offer. With a content delivery network, our website loads much faster in your browser. Using the CDN is particularly helpful when you are abroad, because the website is delivered from a server near you.

Which data are processed?

If you request a website or the content of a website and it is cached in a CDN, the CDN forwards the request to the server closest to you and this serves the content. Content Delivery Networks are built to download JavaScript libraries and are hosted on npm and github servers. Alternatively, WordPress plugins can also be loaded on most CDNs if they are available on WordPress.orgbe hosted. Your browser can send personal data to the content delivery network we use. This is data such as IP address, browser type, browser version, which website is loaded or the time and date of the page visit. This data is collected and also stored by the CDN. Whether cookies are used to store data depends on the network used. Please read the data protection texts of the respective service.

Right to object

If you want to completely prevent this data transfer, you can install a JavaScript blocker (see, for example, https://noscript.net/ ) on your PC. Of course, our website can then no longer offer the service you are used to (such as fast loading speed).

legal basis

If you have consented to the use of a content delivery network, the legal basis for the relevant data processing is this consent. According to Art. 6 Para. 1 lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as it may occur when it is collected by a content delivery network.

We also have a legitimate interest in using a content delivery network to optimize our online service and make it more secure. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests) . However, we only use the tool if you have given your consent.

Information on special Content Delivery Networks - if available - can be found in the following sections.

Cloudflare Privacy Policy

What is Cloudflare?

We use Cloudflare from Cloudflare, Inc. (101 Townsend St., San Francisco, CA 94107, USA) on this website to make our website faster and more secure. Cloudflare uses cookies and processes user data. Cloudflare, Inc. is an American company that offers a content delivery network and various security services. These services are between the user and our hosting provider. What all this means exactly, we will try to explain in more detail below.

A Content Delivery Network (CDN), as provided by Cloudflare, is nothing more than a network of connected servers. Cloudflare has such servers distributed all over the world to bring websites to your screen faster. Put simply, Cloudflare makes copies of our website and places them on their own servers. Now when you visit our website, a load balancing system ensures that the largest parts of our website are delivered by the server that can display our website to you the fastest. A CDN significantly shortens the data transmission route to your browser. Thus, the content of our website is not only delivered to you by Cloudflare from our hosting server, but from servers around the world. The use of Cloudflare is particularly helpful for users from abroad, since the site can be delivered from a server nearby. In addition to the fast delivery of websites, Cloudflare also offers various security services such as DDoS protection or the web application firewall.

Why do we use Cloudflare on our website?

Of course we want to offer you the best possible service with our website. Cloudflare helps us make our website faster and more secure. Cloudflare offers us both web optimization and security services, such as DDoS protection and web firewall. This includes a reverse proxyand the content distribution network (CDN). Cloudflare blocks threats and limits abusive bots and crawlers that waste our bandwidth and server resources. By storing our website on local data centers and blocking spam software, Cloudflare allows us to reduce our bandwidth usage by approximately 60%. Delivering content from a local data center and doing some web optimization there reduces the average web page load time by about half. According to Cloudflare, the "I'm Under Attack Mode" setting can be used to mitigate further attacks by displaying a JavaScript calculation task that must be solved before a user can access a website.

What data does Cloudflare process?

Cloudflare generally only forwards data that is controlled by website operators. The content is therefore not determined by Cloudflare, but always by the website operator himself. In addition, Cloudflare may collect certain information about the use of our website and process data that is sent by us or for which Cloudflare has received corresponding instructions. In most cases, Cloudflare receives data such as IP address, contact and log info, security fingerprints, and website performance data. For example, log data helps Cloudflare identify new threats. In this way, Cloudflare can guarantee a high level of security protection for our website. Cloudflare processes this data as part of the Services in compliance with applicable laws. Of course, this also includes the General Data Protection Regulation (GDPR). Cloudflare also works with third parties. These may only process personal data under the direction of Cloudflare and in accordance with the data protection guidelines and other confidentiality and security measures. Cloudflare does not pass on any personal data without our explicit consent.

How long and where is the data stored?

Cloudflare primarily stores your information in the United States and the European Economic Area. Cloudflare may transmit and access the information described above from around the world. Generally, Cloudflare retains user-level data for domains in Free, Pro, and Business versions for less than 24 hours. For Enterprise Domains that have Cloudflare Logs (formerly Enterprise LogShare or ELS) enabled, data can be stored for up to 7 days. However, if IP addresses trigger security warnings at Cloudflare, there may be exceptions to the storage periods listed above.

How can I delete my data or prevent data storage?

Cloudflare only keeps data logs for as long as necessary, and this data is deleted again within 24 hours in most cases. Cloudflare also does not store any personal data, such as your IP address. However, there is information that Cloudflare stores indefinitely as part of its permanent logs in order to improve the overall performance of Cloudflare Resolver and to detect any security risks. You can read exactly which permanent logs are stored at https://www.cloudflare.com/application/privacypolicy/ . All data that Cloudflare collects (temporarily or permanently) is cleaned of all personally identifiable information. All persistent logs are also anonymized by Cloudflare.

Cloudflare states in their privacy policy that they are not responsible for the content they receive. For example, if you ask Cloudflare whether they can update or delete your content, Cloudflare always refers to us as the website operator. You can also completely prevent Cloudflare from collecting and processing your data by disabling the execution of script code in your browser or by integrating a script blocker in your browser.

legal basis

If you have agreed that Cloudflare may be used, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 lit.

We also have a legitimate interest in using Cloudflare to optimize our online service and make it more secure. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests) . However, we only use Cloudflare if you have given your consent.

Cloudflare also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Cloudflare uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Cloudflare to comply with the EU data protection level when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://germany.representation.ec.europa.eu/index_de .

More information on data protection at Cloudflare can be found at https://www.cloudflare.com/de-de/privacypolicy/

Security & Anti Spam

What is security & anti-spam software?

With so-called security & anti-spam software, you can protect yourself and us from various spam or phishing e-mails and possible other cyber attacks. Spam is understood to be advertising emails from a mass mailing that you did not ask for yourself. Such mails are also called data garbage and can also cause costs. Phishing emails, on the other hand, are messages that aim to build trust via fake messages or websites in order to obtain personal information. Anti-spam software usually protects against unwanted spam messages or malicious emails that could inject viruses into our system. We also use general firewall and security systems that protect our computers from unwanted network attacks.

Why do we use security & anti-spam software?

We attach great importance to security on our website. After all, it's not just about our safety, it's also about your safety. Unfortunately, cyber threats are now part of everyday life in the world of IT and the Internet. Hackers often try to steal personal data from an IT system with the help of a cyber attack. And therefore a good defense system is absolutely necessary. A security system monitors all incoming and outgoing connections to our network or computer. In order to achieve even greater security against cyber attacks, we also use other external security services in addition to the standardized security systems on our computer. Unauthorized traffic of data is thus better prevented and this is how we protect ourselves from cybercrime.

Which data is processed by security & anti-spam software?

Which data is collected and stored depends of course on the respective service. However, we always try to only use programs that collect data very sparingly or only store data that is necessary for the fulfillment of the service offered. In principle, the service can store data such as name, address, IP address, e-mail address and technical data such as browser type or browser version. Any performance and log data can also be collected in order to identify possible incoming threats in good time. This data will be processed as part of the Services and in compliance with applicable laws. This also includes the GDPR for US providers (via the standard contractual clauses). In some cases, these security services also work together with third-party providers, who may store and/or process data under instructions and in accordance with privacy policies and other security measures. Data is usually stored using cookies.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. For example, security programs store data until you or we revoke data storage. In general, personal data is only stored for as long as is absolutely necessary for the provision of the services. Unfortunately, in many cases we do not have precise information from the providers about the length of storage.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party security software at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

Since cookies can also be used with such security services, we recommend our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective tools.

legal basis

We use the security services mainly on the basis of our legitimate interests (Art. 6 Para. 1 lit. f GDPR) in a good security system against various cyber attacks.

Certain types of processing, in particular the use of cookies and security functions, require your consent. If you have agreed that your data can be processed and stored by integrated security services, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). Most of the services we use set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

You can find information on special tools – if available – in the following sections.

Google reCAPTCHA Privacy Policy

What is reCAPTCHA?

Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA from Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With reCAPTCHA we can determine if you really are a real human being and not a robot or other spam software. We understand spam to mean any unwanted information that is sent to us electronically, unsolicited. With the classic CAPTCHAS, you usually had to solve text or image puzzles to check them. With reCAPTCHA from Google, we don't have to bother you with such puzzles most of the time. In most cases it is sufficient if you simply check the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don't even have to check the box. You can find out exactly how this works and, above all, what data is used for this in the course of this data protection declaration.

reCAPTCHA is a free captcha service provided by Google that protects websites from spam software and abuse by non-human visitors. Most often, this service is used when filling out forms on the Internet. A captcha service is a type of automated Turing test designed to ensure that an action on the internet is being performed by a human and not a bot. In the classic Turing test (named after the computer scientist Alan Turing), a human determines the difference between a bot and a human. In the case of captchas, the computer or a software program also takes care of this. Classic captchas work with small tasks that are easy for humans to solve, but present significant difficulties for machines. With reCAPTCHA you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish humans from bots. Here you only have to tick the text field "I'm not a robot" or with Invisible reCAPTCHA even that is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called Captcha score from these user actions. Google uses this score to calculate the probability that you are a human before entering the Captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or misuse certain actions (such as registrations, surveys, etc.). Here you only have to tick the text field "I'm not a robot" or with Invisible reCAPTCHA even that is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called Captcha score from these user actions. Google uses this score to calculate the probability that you are a human before entering the Captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or misuse certain actions (such as registrations, surveys, etc.). Here you only have to tick the text field "I'm not a robot" or with Invisible reCAPTCHA even that is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called Captcha score from these user actions. Google uses this score to calculate the probability that you are a human before entering the Captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or misuse certain actions (such as registrations, surveys, etc.). With reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called Captcha score from these user actions. Google uses this score to calculate the probability that you are a human before entering the Captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or misuse certain actions (such as registrations, surveys, etc.). With reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called Captcha score from these user actions. Google uses this score to calculate the probability that you are a human before entering the Captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or misuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome flesh and blood people to our site. Bots or spam software of all kinds can safely stay at home. That's why we're doing everything we can to protect ourselves and offer you the best possible user experience. For this reason we use Google reCAPTCHA from Google. So we can be pretty sure that we remain a "bot-free" website. By using reCAPTCHA, data is transmitted to Google to determine whether you are really a human being. reCAPTCHA therefore serves to ensure the security of our website and subsequently also your security. For example, without reCAPTCHA it could happen that a bot registers as many email addresses as possible during registration, to then "spam" forums or blogs with undesirable advertising content. With reCAPTCHA we can avoid such bot attacks.

What data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users to determine whether the actions on our website really come from people. The IP address and other data that Google needs for the reCAPTCHA service can therefore be sent to Google. IP addresses are almost always shortened within the member states of the EU or other contracting states of the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address is not combined with other data from Google unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) are already placed on your browser.

The following list of collected browser and user data does not claim to be complete. Rather, they are examples of data that, to our knowledge, are processed by Google.

• Referrer URL (the address of the page the visitor came from)
• IP address (e.g. 256.123.123.1)
• Information about the operating system (the software that enables your computer to operate. Known operating systems are Windows, Mac OS X or Linux)
• Cookies (small text files that store data in your browser)
• Mouse and keyboard behavior (every action you perform with the mouse or keyboard is saved)
• Date and language settings (which language or which date you have preset on your PC is saved)
• All JavaScript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all kinds of data under one name)
• Screen resolution (shows how many pixels the image display consists of)

It is undisputed that Google uses and analyzes this data even before you click on the "I'm not a robot" tick. With the Invisible reCAPTCHA version, you don't even have to check the box and the whole recognition process runs in the background. Google does not tell you in detail how much and what data Google stores.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo . All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies set by Google reCAPTCHA on the demo version:

Name: IDE
Value:  WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-111725926-8
Purpose: This cookie is set by DoubleClick (also owned by Google) to register and report the actions of a user on the website when dealing with advertisements. In this way, the effectiveness of the advertising can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under doubleclick.net domain.
Expiry date: after one year

Name: 1P_JAR
Value:  2019-5-14-12
Purpose: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
Expiry date: after one month

Name: ANID
Value:  U7j1v3dZa1117259260xgZFmiqWppRWKOr
Purpose: We were not able to find out much information about this cookie. In Google's privacy policy, the cookie is used in connection with "advertising cookies" such as e.g. For example, “DSID”, “FLC”, “AID”, “TAID” are mentioned. ANID is stored under domain google.com.
Expiry date: after 9 months

Name: CONSENT
Value:  YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user's consent to the use of various Google services. CONSENT is also used for security purposes to screen users, prevent fraudulent login information and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: NID
Value: 0WmuWqy111725926zILzqV_nmt3sDXwPeM5Q
Purpose: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. So you always get tailor-made advertisements. The cookie contains a unique ID to collect the user's personal settings for advertising purposes.
Expiry date: after 6 months

Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc111725926-4
Purpose: As soon as you have ticked the "I am not a robot" checkbox, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in an anonymous form and is further used to make user distinctions.
Expiry date: after 10 minutes

Note:  This list cannot claim to be complete, as experience has shown that Google changes the choice of its cookies again and again.

How long and where is the data stored?

By inserting reCAPTCHA, your data will be transferred to the Google server. Where exactly this data is stored is not made clear by Google, even after repeated inquiries. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings on the European or American Google servers are stored. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plugin, the data will be merged.  The deviating data protection regulations of the company Google apply.

How can I delete my data or prevent data storage?

If you do not want any data about you and your behavior to be transmitted to Google, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, the data is automatically transmitted to Google as soon as you access our site. To delete this data again, you must contact Google support at  https://support.google.com/?hl=de&tid=111725926 .

So if you use our website, you agree that Google LLC and its representatives automatically collect, process and use data.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may not simply be transferred to unsafe third countries, stored there and processed unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

legal basis

If you have consented to Google reCAPTCHA being used, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 lit.

We also have a legitimate interest in using Google reCAPTCHA to optimize our online service and make it more secure. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests) . However, we only use Google reCAPTCHA if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ .

You can learn a little more about reCAPTCHA on Google's web developer page at https://developers.google.com/recaptcha/ . Google goes into the technical development of reCAPTCHA in more detail here, but you won't find precise information about data storage and data protection-related topics there either. A good overview of the basic use of data at Google can be found in the in-house data protection declaration at https://www.google.com/intl/de/policies/privacy/ .

Payment Provider Introduction

What is a payment provider?

We use online payment systems on our website, which enable us and you to make a secure and smooth payment process. Among other things, personal data can be sent to the respective payment provider, stored and processed there. Payment providers are online payment systems that enable you to place an order via online banking. The payment processing is carried out by the payment provider you have chosen. We will then receive information about the payment made. Any user who has an active online banking account with PIN and TAN can use this method. There are hardly any banks that do not offer or accept such payment methods.

Why do we use payment providers on our website?

Of course, we want to offer the best possible service with our website and our integrated online shop, so that you feel comfortable on our site and use our offers. We know that your time is precious and that payment processing in particular has to work quickly and smoothly. For these reasons, we offer you various payment providers. You can choose your preferred payment provider and pay in the usual way.

Which data are processed?

Which data is processed exactly depends on the respective payment provider. Basically, however, data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.) are stored. This is necessary data in order to be able to carry out a transaction at all. In addition, any contract data and user data, such as when you visit our website, what content you are interested in or which subpages you click on, can also be stored. Most payment providers also store your IP address and information about the computer you are using.

The data is usually stored and processed on the servers of the payment providers. As the website operator, we do not receive this data. We are only informed whether the payment worked or not. For identity and credit checks, payment providers may forward data to the appropriate authority. The business and data protection principles of the respective provider always apply to all payment transactions. Therefore, please always take a look at the general terms and conditions and the data protection declaration of the payment provider. You also have the right, for example, to have data deleted or corrected at any time. Please contact the respective service provider regarding your rights (right of withdrawal, right to information and right to be affected).

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period can also be exceeded. We keep accounting documents (invoices, contractual documents, account statements, etc.) belonging to a contract for 10 years (§ 147 AO) and other relevant business documents for 6 years (§ 247 HGB) after they have been incurred.

Right to object

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the payment provider used at any time. You can find contact details either in our specific privacy policy or on the website of the relevant payment provider.

You can delete, disable or manage cookies that payment providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that the payment process may then no longer work.

legal basis

We therefore offer other payment service providers in addition to the conventional bank/credit institutions for the processing of contractual or legal relationships (Art. 6 Para. 1 lit. b DSGVO) .  The data protection declarations of the individual payment providers (such as Amazon Payments , Apple Pay or Discover ) provide you with a detailed overview of data processing and data storage. In addition, you can always contact the person responsible if you have any questions about data protection-related topics.

Information on the special payment providers - if available - can be found in the following sections.

eps transfer privacy policy

On our website we use eps transfer, a service for online payment methods. Service provider is the Austrian company Stuzza GmbH, Frankgasse 10/8, 1090 Vienna, Austria. You can find out more about the data processed by using eps transfer in the data protection declaration at https://eservice.psa.at/de/datenschutzerklaerung.html .

giropay privacy policy

We use the online payment provider giropay on our website. Service provider is the German company paydirekt GmbH, Stephanstraße 14-16, 60313 Frankfurt am Main, Germany.

You can find out more about the data processed by using giropay in the data protection declaration at https://www.giropay.de/agb/index.html .

Google Pay Privacy Policy

We use the online payment provider Google Pay on our website. The service provider is the American company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The data processing conditions for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which refer to the standard contractual clauses, can be found at https://business.safety.google/adscontrollerterms/ .

You can find out more about the data processed by using Google Pay in the privacy policy at https://policies.google.com/privacy .

Klarna Checkout Privacy Policy

What is Klarna Checkout?

We use the Klarna Checkout online payment system from the Swedish company Klarna Bank AB on our website. Klarna Bank has its main office at Sveavägen 46, 111 34 Stockholm, Sweden. If you decide to use this service, personal data, among other things, will be sent to Klarna, stored and processed. In this data protection declaration we would like to give you an overview of data processing by Klarna.

Klarna Checkout is a payment system for orders in an online shop. The user selects the payment method and Klarna Checkout takes over the entire payment process. Once a user has made a payment via the checkout system and entered the relevant data, future online purchases can be made even faster and easier. The Klarna system then recognizes the existing customer after entering the e-mail address and postal code.

Why do we use Klarna Checkout for our website?

Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and our offers, this also includes smooth, fast and secure payment processing for your orders. To ensure this, we use the Klarna Checkout payment system.

What data is stored by Klarna Checkout?

As soon as you opt for the Klarna payment service and pay using the Klarna Checkout payment method, you also transmit personal data to the company. Technical data such as browser type, operating system, our Internet address, date and time, language settings, time zone settings and IP address are collected from you on the Klarna checkout page and transmitted to the Klarna servers and stored there. This data is also saved if you have not yet completed an order.

If you order a product or service through our shop, you must enter your personal data in the fields provided. This data is processed by Klarna for payment processing. The following personal data (as well as general product information) can be stored and processed by Klarna for credit and identity checks:

• Contact information: name, date of birth, national ID number, title, billing and shipping address, email address, phone number, nationality or salary.
• Payment information such as credit card details or your bank account number
• Product information such as tracking number, type of item and price of the product

In addition, there is also data that can be collected optionally, if you consciously decide to do so. These are, for example, political, religious or ideological beliefs or various health data.

In addition to the data mentioned above, Klarna can also collect data about the goods or services that you buy or order, either itself or through third parties (such as through us or through public databases). This can be, for example, the tracking number or the type of item ordered, but also information about your creditworthiness, your income or the granting of credit. Klarna may also share your personal information with service providers such as software providers, data storage providers or us as a retailer.

When data is automatically entered into a form, cookies are always involved. If you do not want to use this function, you can deactivate these cookies at any time. Further down in the text you will find instructions on how to delete, deactivate or manage cookies in your browser. Our tests have shown that Klarna does not set any cookies directly. If you choose the payment method “Klarna Sofort” and click on “Order”, you will be redirected to the Sofort website. After the successful payment you will come to our thank you page. There the following cookie is set by sofort.com:

Name : SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7111725926-4
Purpose: This cookie stores your session ID.
Expiry date: after the browser session has ended

How long and where is the data stored?

Klarna endeavors to store your data only within the EU or the European Economic Area (EEA). However, data may also be transferred outside the EU/EEA. When that happens, Klarna ensures that data protection is in line with the GDPR and the third country is subject to an adequacy decision by the European Union. The data is always stored as long as Klarna needs it for the processing purpose.

How can I delete my data or prevent data storage?

You can revoke your consent to Klarna processing personal data at any time. You always have the right to information, correction and deletion of your personal data. All you have to do is contact the company or the company's data protection team by sending an email to datenschutz@klarna.de .  You can also contact Klarna directly via the Klarna website "My data protection request" .

You can delete, deactivate or manage cookies that Klarna may use for its functions in your browser. Depending on which browser you use, this works in different ways. Under the "Cookies" section you will find the relevant links to the relevant instructions for the most popular browsers.

legal basis

In addition to the conventional bank/credit institutions, we also offer the payment service provider Klarna Checkout for the processing of contractual or legal relationships (Art. 6 Para. 1 lit. b DSGVO) . 

We hope to have given you a good overview of data processing by Klarna. If you want to find out more about how your data is handled, we recommend the Klarna data protection declaration at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy .

 

PayPal Privacy Policy

We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. The company PayPal Europe (S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg) is responsible for the European area.

PayPal also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

PayPal uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, PayPal undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find more information about the standard contractual clauses and the data processed by using PayPal in the data protection declaration at https://www.paypal.com/webapps/mpp/ua/privacy-full .

Shop Pay Privacy Policy

We use Shop Pay, a service for online payment solutions, on our website. The service provider is the American company Shopify Inc. The company Shopify International Limited (Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland) is responsible for the European area.

We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. The data processing is essentially done by Shop Pay. This can mean that data may not be processed and stored anonymously. In addition, US government authorities may have access to individual data. It may also happen that this data is linked to data from other possible Shop Pay services for which you have a user account.

You can find out more about the data processed by using Shop Pay in the privacy policy at https://www.shopify.de/legal/datenschutz .

Visa Privacy Policy

We use Visa, a global payment provider, on our website. The service provider is the American company Visa Inc. The company Visa Europe Services Inc. (1 Sheldon Square, London W2 6TT, Great Britain) is responsible for the European area.

Visa also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

Visa uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Visa undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More information on the standard contractual clauses at Visa can be found at https://www.visa.de/bedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-standigkeitsfragen-fur-den-ewr.html .

You can find out more about the data processed by using Visa in the privacy policy at https://www.visa.de/bedingungen/visa-privacy-center.html .

External online platforms Introduction

What are external online platforms?

In order to be able to offer our services or products outside of our website, we also use external platforms. These are mostly online marketplaces such as Amazon or eBay. In addition to our responsibility for data protection, the data protection regulations of the external platforms we use also apply. This is especially the case when our products are purchased via the platform. So if there is a payment process. Furthermore, most platforms also use your data to optimize their own marketing measures. For example, the platform can use the data collected to tailor advertisements to the interests of customers and website visitors.

Why do we use external online platforms?

In addition to our website, we also want to offer our offer on other platforms in order to bring our offer closer to more customers. External online marketplaces such as Amazon, Ebay or Digistore24 offer large sales websites that offer our products to people who may not know our website. It can also happen that built-in elements on our site lead to an external online platform. Data that is processed and stored by the online platform used is used by the company to log the payment process on the one hand and to be able to carry out web analyzes on the other.

The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a platform, the evaluated data can be used to draw appropriate conclusions about your interests and so-called user profiles can be created. This also makes it possible for the platforms to present you with customized advertisements or products. In most cases, cookies are set in your browser for this purpose, which store data on your usage behavior.

Please note that when using the platforms or our built-in elements, your data may also be processed outside the European Union, since online platforms such as Amazon or eBay are American companies. As a result, you may not be able to claim or enforce your rights in relation to your personal data as easily.

Which data are processed?

Exactly which data is stored and processed depends on the respective external platform. But usually it is data such as phone numbers, email addresses, data you enter in a contact form, user data such as which buttons you click, when you visited which pages, information about your device and your IP address . Very often most of this data is stored in cookies. If you have your own profile on an external platform and are also registered there, data can be linked to the profile. The data collected is stored on the servers of the platforms used and processed there. You can find out exactly how an external platform stores, manages and processes data in the respective data protection declaration.

Duration of data processing

We will inform you below about the duration of data processing if we have further information on this. For example, Amazon stores data until it is no longer needed for its own purposes. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via opt-out functions on the respective external platform. You can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

Since cookies can be used, we also recommend our general data protection declaration on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective external platforms.

legal basis

If you have agreed that your data can be processed and stored by external platforms, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR) . In principle, if you have given your consent, your data will also be stored and processed on the basis of a legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and effective communication with you or other customers and business partners. If we have integrated elements of external platforms on our website, we only use them if you have given your consent.

Information on special external platforms - if available - can be found in the following sections.

shopify privacy policy

We use the online marketplace shopify. Service provider is the American company Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

shopify also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, shopify uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, shopify undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the relevant Standard Contractual Clauses here, among others:https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find more information about the standard contractual clauses and the data that is processed by using shopify in the privacy policy at https://www.shopify.de/legal/datenschutz or https://help.shopify.com /en/manual/your-account/privacy/GDPR/gdpr-faq#will-shopify-sign-standard-contractual-clauses .

Audio & Video Introduction

What are audio and video elements?

We have included audio and video elements on our website so that you can watch videos or listen to music/podcasts directly from our website. Content is provided by service providers. All content is therefore also obtained from the corresponding servers of the providers.

These are integrated functional elements of platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but content can also be published for a fee. With the help of these integrated elements, you can listen to or view the respective content via our website.

If you use audio or video elements on our website, your personal data may also be transmitted to the service providers, processed and stored.

Why do we use audio & video elements on our website?

Of course we want to provide you with the best offer on our website. And we are aware that content is no longer just conveyed in text and static images. Instead of just giving you a link to a video, we offer you audio and video formats right on our website that are entertaining or informative, and ideally both. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our texts and images, we also offer video and/or audio content.

What Data is Stored by Audio & Video Elements?

When you visit a page on our website that has an embedded video, for example, your server connects to the service provider's server. Your data will also be transferred to the third-party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third party or not. This usually includes your IP address, browser type, operating system and other general information about your device. Furthermore, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked or which website you use to use the service. All this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the data protection declaration of the respective provider.

Duration of data processing

You can find out exactly how long the data is stored on the servers of the third-party providers either below in the data protection text of the respective tool or in the data protection declaration of the provider. In principle, personal data is only processed for as long as is absolutely necessary for the provision of our services or products. This usually also applies to third-party providers. In most cases, you can assume that certain data will be stored on third-party servers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are already deleted after leaving the website, others can be stored in your browser for several years.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. The lawfulness of the processing up to the revocation remains unaffected.

Since the integrated audio and video functions on our site usually also use cookies, you should also read our general data protection declaration on cookies. You can find out more about the handling and storage of your data in the data protection declarations of the respective third-party providers.

legal basis

If you have agreed that your data can be processed and stored by integrated audio and video elements, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and effective communication with you or other customers and business partners. However, we only use the integrated audio and video elements if you have given your consent.

YouTube Privacy Policy

What is YouTube?

We have embedded YouTube videos on our website. This allows us to present you with interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you call up a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Various data are transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following we would like to explain to you in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

On YouTube, users can view videos, rate them, comment on them and upload them themselves free of charge. Over the past few years, YouTube has become one of the most important social media channels worldwide. In order for us to be able to display videos on our website, YouTube provides a code snippet that we have embedded on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course interesting videos should not be missing. With the help of our embedded videos, we provide you with additional helpful content in addition to our texts and images. In addition, our website can be found more easily on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these advertisements to people who are interested in our offers.

Which data is stored by YouTube?

As soon as you visit one of our pages that has a YouTube video installed, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can mostly use cookies to associate your interactions on our website with your profile. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Other data can be contact details, any ratings, sharing content via social media or adding it to your favorites on YouTube.

If you are not signed into a Google account or a Youtube account, Google stores data with a unique identifier associated with your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y111725926-1
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiry date: after the end of the session

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google receives statistics from PREF on how you use YouTube videos on our website.
Expiry date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date:  after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry date:  after 8 months

Other cookies that are set when you are logged in to your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7111725926-
Purpose: This cookie is used to create a profile of your interests. The data is used for personalized advertisements.
Expiry date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user's consent to the use of various Google services. CONSENT is also used for security, to check users and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile of your interests. This data helps to display personalized advertising.
Expiry date:  after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALLl6aL…
Purpose: Information about your login data is stored in this cookie.
Expiry date:  after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile of your interests.
Expiry date:  after 2 years

Name: SID
Value: oQfNKjAsI111725926-
Purpose: This cookie stores your Google account ID and your last login time in a digitally signed and encrypted form.
Expiry date:  after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information on how you use the website and which advertisements you may have seen before visiting our site.
Expiry date:  after 3 months

How long and where is the data stored?

The data that YouTube receives from you and processes is stored on the Google servers. Most of these servers are located in America. At https://www.google.com/about/datacenters/locations/?hl=de you can see exactly where the Google data centers are located. Your data is distributed on the servers. This means that the data can be called up more quickly and is better protected against manipulation.

Google stores the collected data for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited period of time and others are stored by Google for a longer period of time. Some data (such as My Activity items, photos or documents, products) stored in your Google Account will remain stored until you delete it. Even if you're not signed into a Google Account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

In principle, you can delete data in the Google account manually. With the automatic deletion of location and activity data introduced in 2019, information is stored for either 3 or 18 months and then deleted, depending on your decision.

Regardless of whether you have a Google account or not, you can configure your browser in such a way that Google cookies are deleted or deactivated. Depending on which browser you use, this works in different ways. Under the "Cookies" section you will find the relevant links to the relevant instructions for the most popular browsers.

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not.

legal basis

If you have agreed that your data can be processed and stored by integrated YouTube elements, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR) . In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR)stored and processed in a fast and good communication with you or other customers and business partners. However, we only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

YouTube also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks for the legality and security of data processing.

YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige YouTube to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://germany.representation.ec.europa.eu/index_de .

Since YouTube is a subsidiary of Google, there is a common privacy policy. If you want to find out more about how your data is handled, we recommend the data protection declaration at https://policies.google.com/privacy?hl=de.

Web design introduction

What is web design?

We use various tools on our website that serve our web design. Web design is not just about making our website look pretty, as is often assumed, but also about functionality and performance. But of course the right look of a website is also one of the major goals of professional web design. Web design is a part of media design and deals with the visual as well as the structural and functional design of a website. The aim is to improve your experience on our website with the help of web design. In web design jargon, one speaks of user experience (UX) and usability in this context. User experience is understood to mean all impressions and experiences that the website visitor experiences on a website. A sub-point of the user experience is usability. This is about the user-friendliness of a website. Above all, value is placed on the fact that content, subpages or products are clearly structured and that you can find what you are looking for quickly and easily. In order to offer you the best possible experience on our website, we also use so-called third-party web design tools. In this data protection declaration, all services that improve the design of our website fall under the category “web design”. This can be, for example, fonts, various plugins or other integrated web design functions. we also use so-called web design tools from third parties. In this data protection declaration, all services that improve the design of our website fall under the category “web design”. This can be, for example, fonts, various plugins or other integrated web design functions. we also use so-called web design tools from third parties. In this data protection declaration, all services that improve the design of our website fall under the category “web design”. This can be, for example, fonts, various plugins or other integrated web design functions.

Why do we use web design tools?

How you absorb information on a website depends very much on the structure, functionality and visual perception of the website. Therefore, a good and professional web design became more and more important for us. We are constantly working on improving our website and see this as an extended service for you as a website visitor. Furthermore, a beautiful and functioning website also has economic advantages for us. After all, you will only visit us and take advantage of our offers if you feel completely at ease.

What data is stored by web design tools?

When you visit our website, web design elements can be integrated into our pages, which can also process data. Which data is exactly depends on the tools used, of course. Below you can see exactly which tools we use for our website. For more information about data processing, we recommend that you also read the respective data protection declaration of the tools used. You can usually find out there which data is processed, whether cookies are used and how long the data is stored. Fonts such as Google Fonts also automatically transmit information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers.

Duration of data processing

How long data is processed is very individual and depends on the web design elements used. For example, if cookies are used, the retention period can be as little as a minute, but it can also be a few years. Please be smart about this. On the one hand, we recommend our general text section on cookies and the data protection declarations of the tools used. There you can usually find out exactly which cookies are used and what information is stored in them. For example, Google Font files are stored for one year. This is to improve the loading time of a website. In principle, data is only kept for as long as is necessary to provide the service. In the case of legal requirements, data can also be stored for longer.

Right to object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. However, among web design elements (typically fonts) there is some data that cannot be easily deleted. This is the case when data is automatically collected directly when a page is accessed and transmitted to a third party (e.g. Google). Then please contact the support of the respective provider. In the case of Google, you can reach support at https://support.google.com/?hl=de .

legal basis

If you have consented to the use of web design tools, the legal basis for the relevant data processing is this consent. According to Art. 6 Para. 1 lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as it can occur when it is collected by web design tools. We also have a legitimate interest in web design to improve on our website. After all, only then can we provide you with a beautiful and professional web offer. The corresponding legal basis for this is Art. 6 Para. 1 lit. f GDPR (legitimate interests). However, we only use web design tools if you have given your consent. We definitely want to emphasize that again.

Information on special web design tools - if available - can be found in the following sections.

Google Fonts Local Privacy Policy

On our website we use Google Fonts from Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. We have integrated the Google fonts locally, ie on our web server - not on Google's servers. As a result, there is no connection to Google servers and therefore no data transmission or storage.

What are Google Fonts?

Google Fonts used to be called Google Web Fonts. This is an interactive directory of over 800 fonts that Google  provides for free. With Google Fonts, you could use fonts without uploading them to your own server. However, in order to prevent any transfer of information to Google servers in this regard, we have downloaded the fonts to our server. In this way, we act in compliance with data protection and do not send any data to Google Fonts.

Explanation of terms used

We always try to make our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal issues. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). But we don't want to use them without explanation. Below you will find an alphabetical list of important terms used, which we may not have sufficiently addressed in the previous data protection declaration. If these terms were taken from the GDPR and they are definitions, we will also list the GDPR texts here and add our own explanations if necessary.

processor

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

"Processor" a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller;

Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. In addition to service providers such as tax consultants, processors can also be hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

consent

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

"Consent" of the data subject means any voluntary, informed and unequivocal expression of will in the specific case, in the form of a declaration or other clear affirmative action, with which the data subject indicates that they have consented to the processing of their personal data agrees;

Explanation: As a rule, such consent is given on websites via a cookie consent tool. I'm sure you know that. Whenever you visit a website for the first time, you will usually be asked via a banner whether you agree or consent to the data processing. You can usually also make individual settings and thus decide for yourself which data processing you allow and which not. If you do not give your consent, no personal data may be processed. In principle, consent can of course also be given in writing, i.e. not via a tool.

Personal Data

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

"personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier or one or more special features, expresses the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person can be identified;

Explanation: Personal data is all data that can identify you as a person. This is usually data such as:

• Surname
• address
• E-mail address
• postal address
• phone number
• birth date
• Identification numbers such as social security number, tax identification number, ID card number or matriculation number
• Bank data such as account number, credit information, account balances and much more.

According to the European Court of Justice (ECJ), your IP address is also considered personal data . IT experts can use your IP address to determine at least the approximate location of your device and subsequently you as the connection owner. Therefore, storing an IP address also requires a legal basis within the meaning of the GDPR. There are also so-called "special categories" of personal data, which are also particularly worthy of protection. These include:

• racial and ethnic origin
• political opinions
• religious or ideological beliefs
• union membership
• genetic data such as data obtained from blood or saliva samples
• Biometric data (this is information about psychological, physical or behavioral characteristics that can identify a person).
  health data
• Data related to sexual orientation or sex life

profiling

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

"Profiling" any type of automated processing of personal data, which consists in using this personal data to evaluate certain personal aspects relating to a natural person, in particular aspects related to work performance, economic situation, health, personal Analyze or predict that natural person's preferences, interests, reliability, behaviour, location or relocation;

Explanation: Profiling gathers various pieces of information about an individual in order to learn more about that individual. On the web, profiling is often used for advertising purposes or for credit checks. For example, web and advertising analysis programs collect data about your behavior and your interests on a website. This results in a special user profile that can be used to target advertising to a specific target group.

 

Responsible

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

"Responsible" the natural or legal person, public authority, agency or other body that alone or jointly with others decides on the purposes and means of the processing of personal data; if the purposes and means of this processing are specified by Union law or the law of the Member States, the person responsible or the specific criteria for his naming can be provided for by Union law or the law of the Member States;

Explanation: In our case, we are responsible for the processing of your personal data and consequently the “controller”. If we pass on collected data to other service providers for processing, these are "processors". For this, an "order processing contract (AVV)" must be signed.

 

processing

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

"Processing" means any process carried out with or without the aid of automated processes or any such series of processes in connection with personal data, such as collection, recording, organisation, ordering, storage, adaptation or modification, reading out, querying, use , disclosure by transmission, distribution or any other form of making available, matching or linking, restriction, deletion or destruction;

Note: When we talk about processing in our data protection declaration, we mean any type of data processing. As mentioned above in the original GDPR declaration, this includes not only the collection but also the storage and processing of data.

All texts are copyrighted.

Source: Created with AdSimple's data protection generator