NAKED Family Points
What happens when Austrian craftsmanship meets modern eyewear design? In the case of Perwein x NAKED Optics, the result is a pair of sunglasses that not only looks great but also offers practical benefits for everyday work.
NAKED Optics gives companies the opportunity to customize sunglasses and sports glasses and add their own branding. Together with Perwein, a roofing and sheet metal company from Altenmarkt im Pongau, this idea was turned into a unique collaboration product.
Tradition meets modern branding
Perwein has been based in the Salzburg region of Pongau since 1909 and is now run by the fourth generation of the family. The family-owned company specializes in roofing, sheet metal work and façade construction, combining traditional craftsmanship with modern solutions.
Roofers and sheet metal workers spend a large part of their working day outdoors. Sun, heat and intense UV radiation are part of the job, especially during the summer months.
It quickly became clear that the collaborative sunglasses should be more than just a classic promotional item.
They needed to match the brand, the team and everyday working life.
Shared branding people actually wear
Everyone knows pens, key rings and mugs featuring a company logo. Collaborative eyewear takes things one step further.
With shared branding, a NAKED Optics product is combined with a company's own brand identity. Logos, colors and individual details turn a pair of sunglasses into a product that represents both brands.
For Perwein, this means employees receive high-quality sunglasses they can wear both at work and in their free time. At the same time, the company brand becomes more visible – on the construction site, on the go and after work.
This transforms a practical product into a powerful tool for employer branding and team identity.
Sun protection is becoming even more important at work
Since 1 January 2026, Austria's new heat protection regulations have been in effect. They strengthen protection for employees who are exposed to heat and natural UV radiation while working outdoors.
Companies must assess potential risks and implement appropriate protective measures. Depending on the type of work and level of exposure, this can also include suitable sun protection and sunglasses.
For companies such as Perwein, this makes the topic particularly relevant: UV protection and great design don't have to be mutually exclusive.
One pair of sunglasses for the whole team
This is exactly where the NAKED Optics B2B concept comes in. Companies can customize sunglasses and sports glasses to match their own brand.
Sunglasses with logo placement are available from as few as 25 units. Sports glasses can also be customized with individual color combinations and branding details such as engraved lenses from 100 units.
This means the glasses don't become another classic giveaway that eventually disappears into a drawer, but a product with genuine added value.
For employees. For the brand. And for a consistent look.
NAKED Optics x Perwein
The collaboration with Perwein shows what shared branding can achieve for companies: two brands come together to create a product that combines function, design and identity.
Traditional craftsmanship from the Pongau region meets eyewear by NAKED Optics – turning essential sun protection into an accessory people genuinely enjoy wearing.
Want to design your own company eyewear?
Whether for your team, as a high-quality employee gift, for events or as part of your corporate identity: NAKED Optics works with you to create eyewear that matches your company. Simply get in touch at sponsoring@nakedoptics.net