about us

Do you know that stupid feeling when your new € 200 glasses have a scratch after the second day of skiing? We knew it all too well. And that's exactly why we came up with the idea one evening to change something about it. What exactly do you find out here:

 

 

The beginnings:

Everything seems to get more expensive every year. From the lift ticket to clothing, fast powder skis and, above all, good ski goggles. Because we liked to skip lectures for powder days (who doesn't?) and got together a considerable number of ski days a year, we sometimes broke several ski goggles each season and had to be financed from our already heavily strained student budget - one very painful task.

This made our love of freeriding difficult and we decided to get to the bottom of it. After a lot of research and discussions with experts, we noticed that the many detours in retail, as well as traditional marketing by large corporations, artificially make products more expensive. We saw potential to streamline the sales channel and thereby stir up the market for ski goggles.

 

 

After weighing up the risks and opportunities for a long time, we made the decision in 2013 to implement our own design and quality ideas for glasses and to start our own company. The first test models had to survive a whole season with several state-certified ski instructors (Philipp is one himself, after all) before the first order was placed in summer 2014 and the delivery arrived in our shared flat about 2 months later.

As a true “student startup,” we stored our goggles in our shared student flat and basement, selling them through our very first online shop on a galactically tiny marketing budget. Every winter morning, the daily walk to the post office before lectures felt like a small adventure. Today, we’re proud to have thousands of happy customers and a small but mighty NAKED Family—people who capture and share their most breathtaking moments on the mountain with us.

Now you're probably still wondering: "Why NAKED?". We prefer to let your own imagination run wild and only add: "Good things happen when you are NAKED."