All Good Things Happen When you are naked ... that's exactly what the three founders of Naked Optics, Flo, Chris and Phil thought. Well, or something like that ... Whoever are the three boys and how the idea came about, you will find out here in the first part of the Story about naked optics.
The idea about naked was born
Time frame: 2012-2013
What haaping During this time? Idea arises in Asia, Flo and Chris see themselves again in Singapore and get to know Phil in Sri Lanka, 😱
Quote from Christoph about the ski glasses idea "I haven't heard such a shitty idea for a long time"
About what are talking about 3 young winter sports enthusiasts Austrians on Beach in Southeast Asia at 30 degrees...? Exactly, you guessed it correctly - over Ski. For many sports this is Correct equipment And the best equipment due to the complex trade structures often Very costly. Of course, this particularly hurts students and their narrow budget. But if you sell glasses directly, without middlemen, then are high quality glasses Ffor the end consumer cheaper. Exactly The recognized flo During his year abroad in Singapore and told his old school colleague Chris of the knowledge. At that time he was also accidentally also in Singapore. Chris Was initially not convinced at all. After several Tiger beers, he was ultimately able to warm up for the idea. Before Naked was created, Flo learned in a search for accommodation while kitesurfing in Sri Lanka the young sports enthusiasts phil know. So the trio was complete. 🤙🏻
The first order from the producer
After several brainstorming sessions you have 2013 the First 10 models Bought from a producer who happened to get to know Flo via contact in Singapore. The Quality of the ski glasses already have at this time convinced. With the Designs were the 3 but anything but satisfied. This meant that Flo, Chris and Phil no longer got the topic of independence out of their heads. Et voila: Naked was created. 🤩
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From the company's foundation to the first Instagram Post
Time frame: 2014
What haaping During this time? Company foundation, homepage was designed, first Instagram Post, first "professional photo shoot" and purchase of other products 🙌
Quote from Florian about the first Instagram post “I brew that we at first Büd Glei 500 Likes Griang "
The following year was very eventful for the boys. Next to the first consultation with the WKO To the different forms of company, Phil has the first logo designs designed, the Online shop was taken on WordPress with Photoshop edited photos and that First photo shoot stood before. Naked was initially a sole proprietorship. The boys looted their unspecified piggy bank to do the first product shopping from 350 pieces of ski glasses (Edge and Globe). As a young start-up, there are of course fewer resources available. Therefore the Orders first packed yourself and brought to the mail. Also that Marketing budget fell rather low from (or was not available). At the beginning, Naked was almost exclusively represented on Facebook, as Instagram really started in Europe at that time. Loyal companions By Naked Since Day One are our opinion artists Martin Loinger and Michi Strauss 💖 Further highlights this year included the First sale in the online shop (after a few days and not as believed only after months), the First reorder at the producer two months later and the First Instagram Post. And yes, you see right - the first one "Professional" photo shoot took place on a bench at home 😜
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What's next with Naked?
Many vacationers take souvenirs from their vacation. So Chris, Flo and Phil came back from Asia with the idea of having their own ski glasses produced. How it went on after the first two financial years from Naked Optics, you can second part the Story about naked optics read🤙