Naked Family Points
When Luxury Meets Irony
Our latest photo campaign proves that style, fun, and confidence are the perfect combo on the slopes. Together with the creative team from Studio C in Koppl near Salzburg, we showcased our ski goggles with a very special twist – a gold-tinted lens that doesn’t just look stunning but also delivers real high-performance.
Gold, Glamour & a Dash of Humor
Inspired by the dazzling worlds of music and fashion, we wanted to create a shoot that balances luxury and parody. Gold chains, fur coats, oversized goggles – what might normally be “too much” becomes a statement here. Our athletes and models show that you can shine with a wink and a smile.
Because who says functionality can’t look seriously stylish?
High-End Meets High-Fun
The new NAKED Optics ski goggles with golden lenses aren’t just eye-catching – they deliver the uncompromising performance you expect, whether you’re on the sun deck or deep in the powder. The shoot itself was a tribute to the exaggerated aesthetics of the luxury world – executed with humor, creativity, and a healthy dose of self-irony.
Studio C x NAKED Optics – A Winning Formula
After our last collaboration, one thing was clear: we wanted more. The team from Studio C once again proved how to reinterpret athletic products in an artistic way. The result? Images that are bold, elegant, and cheeky – just like our brand.
The Effort Pays Off
Anyone who’s followed our photo campaigns over the past few years knows how much effort and attention to detail go into every shoot. Weeks before the big day, the team was already hunting for the perfect accessories – digging through thrift stores, flea markets, and online platforms to find the ideal mix of glamorous and trashy chic.
The shooting day started with a long session in the makeup chair. While our model Ines enjoyed a full-body glitter treatment, our favorite photo motive, Stevie Schneider, received a professional half-bald makeover from a makeup artist. Paired with matching golden toenail polish, the look was complete.
Conclusion: Gold Looks Good on Us
With this campaign, we’re not only celebrating a new design but also the freedom not to take ourselves too seriously. Because if you want to shine on the slopes, there’s no harm in going a little over the top – as long as your goggles stay in place.
Credits: Studio C