Naked Family Points
Are you really good and successful in your sport ? Do you reach a very large community on social media and regularly produce high-quality content ? Do you have a very significant influence on the community in your sport? If you can answer YES to one or more of these questions, you should utilize your talent and start looking for sponsors .
In this BLOG you will learn what you should consider when making sponsorship requests, what you should possibly avoid and how you can get a sponsorship deal with NAKED Optics .
What should I consider when making sponsorship requests?
1. Find brands that really suit you
First and foremost, you should consider which brand is right for you and your sport. Not all companies and products are suitable for all sports and are a good fit for you. Companies place great importance on their ambassadors fitting in with their corporate philosophy . Therefore, the chemistry between athlete and brand has to be right for a successful collaboration. A good tip here is to check the company's website and social media channels and consider whether your own content, your own sport, and your own attitude fit in well . For a sports eyewear company, for example, it would be advisable for the sports eyewear to be visible in photos and videos of you doing your sport.
2. Find the right contact person
Many companies receive countless sponsorship requests every week. Therefore, most companies have a clearly defined method for addressing sponsorship requests to the right email address or channel . To ensure that the request reaches the right person and doesn't get lost in an Instagram inbox or an office email address, it's important to find out about this method and then address the request to the appropriate department. This information can usually be found on the company website. At NAKED Optics, you can find all the information about sponsorship requests, including the appropriate form, HERE .
3. Stand out from the crowd!
Once you've found the right contact person, you should consider what sets you apart from others. Why should the company sponsor you? With 20 sponsorship requests a week, the company can't offer everyone a deal. Therefore, it's important to stand out from the crowd and highlight your own strengths . Interesting aspects for sports sponsorships include, for example , excellent results in competitions, a very large reach on social media, or very high-quality and cool content that the company can use for its own advertising purposes. A collaboration must make sense for both sides. So consider what benefit the company will get from a sponsorship deal with you.
4. Provide all necessary information
Finally, it is important to provide the company with all the information it needs to adequately process your sponsorship request. When referring to your great results, you should include the best 5-10 results from the last few years in your request. The same applies to social media channels and websites. If you want to score points with your high-quality content and wide reach, you should list all relevant social media channels and, ideally, provide links to them. A link tree is particularly useful here and creates a very professional image. Also, make sure that your linked accounts are visible to everyone and not set to “private” so that the company can get an idea of who you are.
Which mistakes you should definitely avoid…
1. Be patient
As mentioned earlier, companies often receive several sponsorship requests per day. Therefore, it's impossible to respond to them all immediately . Be patient and give the responsible person time to review your documents carefully. It doesn't make a good impression if you're asked several times a day how long it will take to respond. If you still haven't received a response after two weeks, you can politely ask whether your request got lost or perhaps didn't arrive at all. Before that, you should practice patience and avoid putting unnecessary stress on the company.
2. Avoid unprofessionalism
Collaborations are a serious matter for companies and usually cost money. Therefore, try to make your request as professional as possible . Avoid spelling mistakes , consider what you write, and take the request seriously.
3. Individualize your request
Avoid sending mass emails to multiple companies at once, and in the worst case, even CC multiple companies. Try to tailor your request to the company you're trying to reach. The people responsible will usually know whether the email is addressed to just one company or to 10 companies at once.
4. Accept rejections
Companies usually don't turn down sponsorship requests without good reason; they think about it carefully. Try to accept the rejection and don't follow up three times . Take every rejection as an opportunity to improve, achieve even better results, produce even better content, and build even greater reach on social media. Feel free to try again a year later. A significant improvement can often be more impressive than a perfect performance. However, avoid too many requests in a short period of time; that tends to come across as unprofessional.
How do I get sponsored by NAKED Optics?
To be sponsored by NAKED Optics, you should follow all of the dos and don'ts listed above , and then you have a good chance of getting a suitable sponsorship deal. 😉
To submit your sponsorship request, please fill out our sponsorship form on our website. You can find the link HERE . When it comes to sports sponsorship, we place great importance on athletes and their sport aligning with our values . Content is also very important to us. We are constantly looking for cool, high-quality videos and photos of our ambassadors to use on our channels.
Additional tip : Of course, sponsorship requests are especially likely if you've already featured NAKED Optics glasses in posts and the brand already has you on their radar thanks to tags on Instagram and TikTok. You can find the perfect pair of glasses for your posts HERE . 😉
Credits: Flo Dorn