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Comfortable Clothing for Everyday Wear

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      New Product
      Two people stand side by side wearing the NAKED Optics long-sleeve Shirt - Apres, crafted from organic cotton and featuring bold black graphic prints on the front as well as a striking Party Back Print.The long-sleeve Shirt - Apres by NAKED Optics is a white sweatshirt made from organic cotton, featuring a small minimalist drawing of a coffee cup and a sandwich on the left chest area.
      T-Shirts
      Long Sleeve Shirt - Après
      5 Sizes
      CHF 29.90
      New Product
      A person zips up the Fleece jacket - Thermiq from NAKED Optics, featuring the NAKED logo embroidered on the chest pocket; this jacket is both wind-repellent and water-repellent for extra comfort.Grey Thermiq fleece jacket by NAKED Optics with black shoulder panels, chest pocket and zip, shown against a plain white background. The NAKED Optics fleece jacket is both wind-repellent and water-repellent and offers optimum protection in changeable weather.
      Hoodies
      Fleece Jacket - Thermiq
      4 Sizes
      CHF 74.90
      Two people wear the cream T-Shirt Snow-Love by NAKED Optics; one displays a bold backprint design featuring THE SNOW LOVERS, while the other sports a subtle detail on the front. Both shirts are made from soft organic cotton for lasting comfort throughout the day.The T-Shirt Snow-Love by NAKED Optics features a small NAKED graphic and minimalist line art on the chest, crafted from soft organic cotton in a beige colour.
      T-Shirts
      T-Shirt Snow-Love
      2 Colors + 5 Sizes
      CHF 24.90
      A man wearing a white NAKED Optics T-Shirt Skiing-Girl featuring a graphic of a woman skiing in swimwear on the front, characterised by its unique design and made from Fair Wear organic cotton.The NAKED Optics T-Shirt Skiing-Girl showcases a unique design with the NAKED text and a graphic of a woman in a bikini and ski gear set against a blue background, crafted from Fair Wear organic cotton for sustainable comfort.
      T-Shirts
      T-Shirt Skiing-Girl
      2 Genders + 4 Sizes
      CHF 24.90
      Back view of a plain white NAKED Optics “Snowboarding Girl” T-shirt made from organic cotton, with a small black round logo near the neckline, printed in Salzburg.A woman in a striped swimsuit holds a snowboard; above it is the “NAKED Optics” lettering on a white “Snowboarding Girl” T-shirt made from organic cotton against a purple background, printed in Salzburg.
      T-Shirts
      T-Shirt Snowboarding Girl
      2 Genders + 4 Sizes
      CHF 24.90
      New Product
      Two people in dark hoodies stand side by side, facing slightly away from the camera against a plain background. Each wears a NAKED Optics Hoodie Signature Stitch in black with a subtle embroidered logo, making these pullovers both stylish and versatile.The NAKED Optics Hoodie Signature Stitch: a black UNISEX hooded sweatshirt with an embroidered “NAKED OPTICS – Life is better Naked” logo on the chest.
      Hoodies
      Hoodie Signature Stitch
      4 Sizes
      CHF 64.90
      New Product
      Two people wearing beige unisex NAKED Optics T-Shirt The Fool, featuring mountain biker art inspired by Stevie Schneider with “The Fool” text on the back—an ideal bike shirt for adventurous spirits.Beige unisex T-Shirt The Fool by NAKED Optics, featuring a small cobra illustration and the word “NAKED” printed below it on the chest, inspired by Stevie Schneider’s signature bike shirt style.
      T-Shirts
      T-Shirt The Fool
      5 Sizes
      CHF 24.90
      The T-Shirt High-Wheeler by NAKED Optics is shown from the back in plain white, featuring a small black circular logo beneath the neckline. Made from Fair Wear organic cotton, it draws inspiration from Stevie Schneider.The NAKED Optics T-Shirt High-Wheeler features a graphic of a shirtless man in a hat posing with a penny-farthing bike and the word “NAKED.” Inspired by Stevie Schneider, this shirt is crafted from Fair Wear organic cotton for exceptional comfort and sustainability.
      T-Shirts
      T-Shirt High-Wheeler
      2 Genders + 4 Sizes
      CHF 24.90
      The T-shirt with the two-tone NAKED Optics logo is made from high-quality organic cotton and has a small, round, black and white NAKED Optics logo on the back, near the neckline.The T-Shirt Bicolor-Logo by NAKED Optics features bold blue and red “NAKED” lettering across the chest on a crisp white background, crafted from soft organic cotton for all-day comfort. This standout design is perfect for fans of the signature NAKED Optics style.
      T-Shirts
      T-Shirt Bicolor-Logo
      2 Genders + 4 Sizes
      CHF 24.90
      Discover our selection of stylish hoodies and t-shirts that are perfect for making a statement that's uniquely you. Whether you're looking for a casual look for leisure or a statement outfit for a special occasion, you're sure to find something that suits your taste. Our products are made from high-quality materials and offer you the optimal mix of comfort and style. Let our collection inspire you and find your new favorite piece.
      ACCESSORIES
      A man in a white shirt and grey Cap 5-Panel from NAKED Optics looks to the left while standing against a plain light background.Grey Cap 5-Panel from NAKED Optics, featuring a bold “NAKED” text displayed on a brown patch at the front. This cotton Cap is part of the signature NAKED Optics Caps collection.
      Beanies/Caps
      Cap 5-Panel
      2 Colors
      CHF 24.90
      New Product
      Two people stand side by side wearing the NAKED Optics long-sleeve Shirt - Apres, crafted from organic cotton and featuring bold black graphic prints on the front as well as a striking Party Back Print.The long-sleeve Shirt - Apres by NAKED Optics is a white sweatshirt made from organic cotton, featuring a small minimalist drawing of a coffee cup and a sandwich on the left chest area.
      T-Shirts
      Long Sleeve Shirt - Après
      5 Sizes
      CHF 29.90
      A woman with long blonde hair, wearing The ICON by NAKED Optics—featuring UV400 protection and a metal frame—paired with a black turtleneck, looks to the side.Hexagonal sunglasses “The ICON” by NAKED Optics with a black metal frame and brown-blue gradient lenses, front view. With UV400 protection for optimum protection of your eyes.
      Polarised Sunglasses
      The ICON
      2 Colors
      CHF 39.90